[click to download card]
Discover the True Local Spots in America’s Coolest Small Towns:
Every great trip deserves a few places only the locals know.
The LocalStash “Backroad Club Card” helps you find them – and gives you a simple 10% discount when you do.
The card is free, works on your phone, and takes 10 seconds to get (also available as a wallet card).
What is the LocalStash Backroad Club Card?
It’s your all-access national pass to the best locally owned businesses in America’s rural resort towns — the cafés, shops, breweries, bakeries, galleries, and hidden gems that make a town unforgettable.
– No chains.
– No franchise clutter.
– Just authentic local places, personally curated and backed by the people who actually live there.
You’ll see them on our maps and by the LocalStash window sticker at participating businesses.
One card… Accepted anywhere LocalStash is live.
Why Travelers Love the Card
Always Free
No apps. No fees. No accounts. Just a digital card you save to your phone (or Subscribe to our Newsletter and get the physical wallet card).
10% Off at Local-Owned Businesses
Show your card at checkout and get your discount – simple and universal (this is FREE to our Participating Businesses).
National Access
Colorado and New Mexico are live now, with more towns launching every month.
One Backroad Club Card works everywhere.
Find Places You’d Never Discover on Your Own
We highlight “Stashes” — the spots locals truly love.
Supports Local Economies
Your visit helps real people who live and work in these communities.
Perfect for Road Trips, Ski Trips, Family Vacations & Weekend Getaways
If you take the backroads instead of the big-box exits, this card was built for you.
How It Works (3 Easy Steps)
- Get Your Backroad Club Card
Download and save your free national digital card to your smartphone.
- Explore LocalStash Towns
Browse our maps to discover locally owned favorites across participating communities.
- Look for the Sticker & Show Your Card
Any business with the LocalStash Window Sticker (and all pins on our maps) offers you 10% off as a thank-you for supporting local.
Explore With Confidence.
On each LocalStash Interactive Map you’ll find:
- Hours & phone numbers
- Website links
- Photos
- Reviews
- Driving directions from your hotel or AirBnB
- Seasonal favorites
- Top things to do
- Insider tips
- Trails that connect multiple towns
Everything you need to explore like a local — even on your first visit.
What It Means to Be a Backroad Club Member:
– Backroad Club Members don’t chase tourist traps.
– They choose Main Street over highway exits.
– They support independent businesses.
– They explore the country through real communities.
This isn’t a coupon program.
It’s a simple way to travel better.
Why We Built This
LocalStash is a national “shop local while you travel” movement that makes trips more meaningful and fun — while helping small towns thrive.
– No gimmicks.
– No complicated tech.
– Just a simple system where everyone wins.
Travel with Purpose – Save a Little – Support Local.
Grab your free Backroad Club Card and start exploring.
And don’t forget: Share LocalStash with your friends and fellow road trippers – every share helps support another small-town business and helps rural communities Thrive!